Crime Wine
Brand Identity
A taste of Crime.
Crime Wine is a playful rebellion against the unwritten rules of the wine world and its self-proclaimed experts. With easy-drinking, wine-based products, the brand aims to make wine less intimidating and more accessible to everyone. It’s not about what you should like, but about finding your own favorite, letting go of expectations, and simply enjoying the moment. A rebellious challenger with a playful attitude, created for those who dare to follow their own path.
With Jail Juice, we have created a visual universe inspired by the world of crime, where humor and rebellion meet playful design. The hand-drawn illustrations on the cans resemble scribbles on prison walls, giving the packaging a distinctive personality. A bold expression that challenges conventions, sparks curiosity, and captures the brand’s philosophy: Good taste needs no rules.
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