Sixt

Strategy & Advisory

German premium car rental is about more than just the cars. It's about attitude. Developing the brand positioning and creative execution for the Norwegian market.

The campaign consists primarily of outdoor boards at Norwegian airports, with short, cheeky messages to show that there is actually a difference between car rental companies.

- We want people to discover Sixt as a car rental company with a difference, combining high quality and service with a playful and cheeky tone,” says Chief Brand Officer Ingvild Torp Pedersen at Sixt Norway. NOSLEEPTILLBROOKLYN was commissioned to clarify the brand strategy and develop the creative concept.

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