The initiative celebrates those who rarely stand in the spotlight but mean everything to the club. One of them is Frode Lyngsgård, who through Brann's Street Team found both belonging and a new direction in life after 22-23 years of substance abuse. Breaking with his old life was tough, but he had Brann and the Street Team. When he became sober, he was offered a permanent job.

Through the sponsorship concept "Everyone Deserves a Place," Fjordkraft aims to contribute to inclusive arenas. This team photo shoot and final photograph is a tribute to the community and the people who usually stand in the shadows.