Jægermeister “Save the Night"
We created an experience that brought people together and championed inclusivity. Young DJs got their first paid festival job through a competition, morning social runs with Poor-Pace Running Club connected festival-goers and locals, a Pride celebration with Amnesty gathered signatures and sold pride bracelets, celebrating diversity with the audience. and merch upcycling saw Thomas spray-paint vintage clothing into new life alongside sets from Norway's best club DJs.
The physical space reflected these values with a modular system designed for maximum reusability. The structure used Layher scaffolding that can be rented locally anywhere, with flexible modular roof and wall systems. We brought real nature from a local forest restoration project in Høvåg into the structure—Jägermeister financed the clearing of marshlands and hiking trails in exchange for using the material as decor. Solar panels and battery packs powered the activation, creating a bright, open meeting place that stood out at Scandinavia's largest beach festival.
This became a Jägermeister experience people noticed, talked about, and remember, sustainable, inclusive, and true to the brand.
