Wabba “Wabba-licious on the beach”
Wabba took over the beach, the summer and the festival with a colorful and playful presence that started right at the entrance. Festival-goers were greeted with welcome sample packs that set the tone for a takeover that spread naturally throughout Palmesus. The varied and colorful packaging became visible everywhere, complemented by playful merch that people actually wanted to wear.
Brand ambassadors moved freely around the festival, handing out snacks where it felt natural, again no overkill, just chill playfulness.
Meanwhile, social media rolled with the same colorful energy. Wordplay like "Wabba you doing" and "Wabba you have there" culminated in the payoff "Wabba-licious”, a tone that perfectly matched the vibe. The result was an activation that felt both everywhere and never intrusive, where Wabba's colorful universe blended naturally into Palmesus' festive atmosphere and got huge traction for the brand.
